The last few weeks I’ve been deep sea diving.
More on that soon.
Today: A shortish video* on a commonish marketing thing that just oozes craptasticness.
* It’s a tiny bit longer than I wanted. But this feels important.
p.s. The video’s a little swear-ey. If you were thinking of watching it at a cubicle at work, you might want to rethink that.
How does this kind of marketing land with you?
What alternatives would you (as someone who buys stuff and/or sells stuff) like to see?
How do we make sure we’re using our marketing superpowers for good?