So I’m getting some new pictures taken.
Have I mentioned that I’d rather poke my eyes out with dirty chopsticks than get in front of a camera?
My first choice happens to live a kajillion miles away.
So after nursing that heartbreak, I was left to ferret out some local folks.
I asked around for recommendations.
I searched the googles.
I did all the usual stuff.
And, after much ferreting, I found eleven possibles.
Boudoir? Um, no.
So I poured some chai and commenced poking around each photographer’s website.
Checking out their work.
Checking out their vibe.
I eliminated five from jump street.
Two who only photograph babies.
But not what I need.
One guy who does boudoir stuff.
So not what I need.
Another person whose website looked like Flash threw up all over it.
And one guy who seems to have turned high-fashion douchebaggery into an art form.
So, post-poking, I ended up with seven contenders.
14.285714% = FAIL
I sent emails or left voicemails for all seven with the quickness.
And, when I did, I made it a point to be uber clear.
Who I was.
What I needed.
When I needed it.
How to reach me.
And I waited.
And waited and waited and waited.
Do you know how many people got back to me?
The other six just didn’t bother.
Not even a quick thanks-but-I-can’t.
I even contacted one photographer twice. Because I really dug their work.
Zero. Zilch. Zip.
Houston, we have a problem.
Don’t slip on your swoon
I totally grok how easy it is to get swept up in dropping major coin on biz-ey stuff.
Piles of books.
And info products.
And business coaches.
I’ve done it myself. A lot.
And sometimes that stuff is really helpful. And really valuable. And really necessary.
But sometimes we miss the common sense stuff.
The obvious shit.
The free shit.
The boring shit.
You know, the basics.
Newness is never in short supply.
It’s seriously tempting to chase after fresh systems + secrets + insider magics.
And it’s easy to get swoon-ey about The Next Big Thing.
That shiny new nugget.
The one everyone’s talking about.
With that sales page that just makes you ache.
But the shine can be blinding.
The flash gets distracting.
While we’re sitting through teleclasses + digging through PDFs + hooking up the rigging for that brand new system that will make us filthy rich, internet famous and loved by millions, something kind of craptastic happens.
We let the tried-and-true stuff slide.
Like, you know, getting back to people who are interested in what you do.
Even if you can’t help them right then.
Shore it up
Here’s the challenge with tried-and-true.
And kind of obvious.
Which also makes it totally snooze-ey.
But that doesn’t make it any less essential.
Because this is what shores up* the foundation of your business.
Getting back to a would-be client might not be as hawt as soaking up never-before-shared smartness from a business guru.
But that guru isn’t paying your bills.
Or recommending you to their friends.
Or talking about you on the twitters.
And you can suck down shininess until you’re ready to OD, but if your foundation sucks that shine goes to waste.
* In my head, shoring it up has officially become known as Snookitime. Damn you, MTV.
Sometimes the key to turning up the fabulousness in your business is tending to the basics.
Take care of the foundation.
Then worry about the shine.
You don’t have to pick one over the other.
This isn’t about either/or.
But do the unsexy stuff first.
And then do it again and again and again.
Every single day.
Because that’s what gives you staying power.
That’s what sustains the shine.
Sometimes the best shit is the boring shit.
What are the unsexy-but-essential parts of your business?
What snooze-ey stuff has had a huge impact on your success?
How do you keep up with the boring bits?
And how do you keep the chasing-after-shiny in check?
Flickr credit – Jörg Bilder