Doctor Awesome’s Seven Lessons In Extraordinariness

Teeth!So I had a root canal two weeks ago.

Best. Dental experience. Ever.

No lie.

My tooth met a tricksy invisible olive pit and went boom.

That part totally sucked.

But the rest of it?

Ah-may-zing.

Which is wacky.

Because I hate dentists.
And emergency dental procedures.
And pretty much anything dental related.

But this was a totally different trip.

And now I’m pretty sure that I have the best dentist in the whole entire universe.

Because in an hour and a half, he fixed my tooth, blew my mind and rocked a hardcore lesson in how business should be done.

I think you just tripped over your policy

My old dentist retired.

Which was no big deal. Because I felt kind of meh about him anyway.

And I already had an appointment with a new dentist later this month.

So when my tooth went boom, I called them to see if they could get me in sooner.

Their answer?

No.

They had some kind of excuse. Which sounded a lot like blahblahpolicyblahblah at the time.

Because my tooth was broken.
And waiting two weeks to fix it was crazy talk.

So I consulted the googles and called a different dentist.

Two seconds later I had an appointment for early the next day.

Eighteen hours vs Two weeks.
I’ll take it.

I got a call ten minutes later from the sweet receptionist I’d just talked to.

She said she felt terrible that I had to wait that long to be seen.

So she found a way to get me in that day.

That day?

Holy hawtness, Batman!

Lesson #1

Take care of your people. Or someone else will.

And that doesn’t have to mean squeezing someone in or doing something right now. It means recognizing a need and doing your best to meet it.

That receptionist didn’t know me from Joey Ramone. But she went out of her way to help.

That’s huge.

Mangled! For life!

So I’m driving to his office. And I’m totally trying not to freak.

But I’ve never been there before.

And I hate dentists.

And maybe he’s mean. And he’ll end up being a total asshat.

Or maybe he’s one of those obnoxious dentists that try to shove their entire effing fist in your mouth.

Or maybe he’s a total hack. And he’ll do something awful and leave me mangled for life!

But the second I walk in I spot a plaque on the wall:

Voted best dentist in Cincinnati – 2009

Right on.

This put me at ease with the quickness.

Because, aside from the obvious fabulousness, someone voted best dentist probably won’t mangle me, right?

Lesson #2:

Don’t hide your awesome. Let it fly loud and proud.

I know it might feel like bragging to you. But putting your awesome on display in a legit way lets your clients know you rock the Casbah.

It gives them the confidence that they’re in the right place.

And who doesn’t want to know they’re in good hands?

Whatchoo talkin’ ‘bout, Willis?

I’m waiting in the exam room. Trying to find my happy place.

Doctor Awesome comes in.

And something totally weird happens.

After the initial nice-ey nice, he says, So tell me about your experience with dentists and dentistry.

Wait. What?

He wanted to know what I loved and hated about dentist stuff. What works for me and what doesn’t.

Blink. Blink. Blink.

I’m pretty sure I just sat there staring at him for like thirty seconds.

Because no dentist has ever asked me that. Ever.

But here was a chance to tell him everything that acked me out about going to the dentist.

So I did.

And he listened.

And he asked more questions.

And we had a real conversation.

And it was awesome.

Because I felt like he was on my side.
And I was actually, you know, involved in the process.

Why doesn’t every dentist (and doctor and coach and accountant and… and… and…) do this?

Lesson #3:

Amp up the connection between you and your client. In a totally real, no bullshit kind of way.

Make listening the starting point.

Ask your clients how you can make working together a more fabtastic experience for them.

And make these conversations a basic part of how you roll.

Dentist. Ninja. Same thing.

Before Doctor Awesome started drilling, he told me he’s known for giving gentle shots.

Gentle shots?

Sure thing, Doc.

But while I was digging around for a wet nap to wipe the hubris off my face, he must have given me the shot.

And, seriously, I didn’t feel a thing.

He broke out some kind of cheek-rubbing kung fu magics.

And then it was done.

No pain. At all.

Not even a pinch.

Lesson #4:

Do something remarkable. Something nobody else does.

Figure out what usually sucks for your clients. And unsuck it.

This gives you superpowers.

And superpowers are good.

What, Me Worry?

I’m allergic to erythromycin.

I always put that on my paperwork.

And every dentist I’ve ever had tries to give it to me anyway.

And when I’m all, Hello?! Allergies! they always act totally surprised.

Like I’m giving them new information.

Except I’m not.

They’re just not paying attention.

So Doctor Awesome hands me a ‘script for some antibiotics.

And before I even peek at the paper he says, I saw that you’re allergic to erythromycin. I gave you something different. I know the name sounds like it could be related. But don’t worry. It’s not.

I’m pretty sure my head almost exploded.

Lesson #5:

Is there something your clients are worried about? Either individually or generally?

Don’t wait ‘til they freak. And don’t make them have the erythromycin conversation with you.

Let them know you’re on it. And that you’ve got their back.

Do your part to eliminate worry from the equation.

You betta recognize!

So we’re done with root canal, part one.

And Doctor Awesome walks me to the counter to check out.

Then he shakes my hand and tells me how much he appreciates my trust.

Trust?

He said that he knows root canals are a big deal.

And even though I was a totally new patient, I trusted him to do it.

And he appreciated it.

Blink. Blink. Blink.

He was humble. And grateful. And totally sincere.

Lesson #6:

It’s easy to forget what a big deal it is for someone to ask for help.

Or to send monies to some random person on the interwebs.

But, if you think about it, it’s huge. Somebody is putting their trust in you.

Don’t lose sight of that.

Say thank you. And mean it.

Extraordinariness FTW!

It’s 8:36 pm.

The phone rings.

It’s Doctor Awesome.

He’s calling to see how I’m feeling. And to make sure I started the antibiotics. And to see if I had any questions.

I’m shocked.
But otherwise I’m all good.

He tells me again what to expect for the next week or so. And what kind of stuff could signal a Ruhroh, Shaggy sort of situation.

He said he’s available if I need anything.

And I believe him.

Because he called me. At home. Just to see how I was doing.

Lesson #7:

Support is delicious. And your clients need it.

Not just during the hour or two that you’re hanging out. But before and after too.

Is there room to add more support to what you do?

It doesn’t have to be something huge.

That five minute phone call mattered a ton.

Fan club president!

I walked out of Doctor Awesome’s office totally blown away.

I just had a root canal.
And I felt great.

Yep, I was on antibiotics.

And I’d be sore for the next week.

And I just rang up a $1400 bill.

But I felt fabulous.

I’m also a total convert.

In the last two weeks, I’ve told everybody I know about this dude.

And at least six of those taters have called to get on Doctor Awesome’s calendar.

If this can happen with a root canal, it can happen with anything.

How do these lessons land for you?
Which lessons are you already rocking?
Are there ways you can turn up the extraordinariness
?
How? Where? Why?

Flickr credit – jfraser

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47 Responses to Doctor Awesome’s Seven Lessons In Extraordinariness
  1. tara
    January 20, 2011 | 3:06 pm

    Oh. My. Goodness!
    Such lessons! Such Awesomesauce!

    So happy your experience was great and I’m so amazed you could extract lessons through the fog of antibiotics.

  2. Tia
    January 20, 2011 | 3:10 pm

    OM to the G!! I am so gobsmacked at his awesomeness, and your write up. Did you send him a link to this post? I’m in Calgary and this makes me want to run over yonder and get a root canal – and my teeth are fine! LOL!

  3. Joely Black
    January 20, 2011 | 3:15 pm

    This is so awesome! Some really great lessons, as well as a great personal experience.

    I think trust is the big one for me – and the bit about erythromycin. I’m also allergic to it and it amazes me how often doctors have dismissed my knowledge of this and said “Well, let’s just try it…”

    I think it’s really important, when you’re working in any setting with clients, that you respect their understanding of themselves. It’s not just the issue of knowing you’re allergic to meds, it’s bigger than that.

    It’s like when a client comes to you with a problem, and you offer them a solution, if they say they tried that and sincerely, it didn’t work for them, then you need to respect that. It’s easy to put your expert hat on, claim you know reality, and bulldozer over a person’s own understanding of their life.

    If you want somebody’s respect, you have to give it to them, first.

    Thank you for another great post. I’ve been listening to your music on sleeping and waking, and it’s been really beneficial.

    Joely xx

  4. Bridget
    January 20, 2011 | 4:03 pm

    I love that you had a fabulous experience and that you could break it down for us.

  5. Rupa
    January 20, 2011 | 4:08 pm

    Lesson #2 reminded me of the old Will Rogers quote, “It ain’t braggin’ if ya done it.” Still working on that one. 🙂

    As always, Fabeku, entertaining and enlightening, both!
    Glad you’re feeling better.

  6. Susan
    January 20, 2011 | 4:13 pm

    Great post, great awareness, and grateful you paid it forward. Thanks!

  7. Dian Reid
    January 20, 2011 | 4:14 pm

    Holy hell yes! I recently had a similar experience with the pulling of a wily wisdom tooth. Learned some similar things about how to conduct oneself in business, but wow, this is a delicious breakdown of the specifics of what to take away from your experience.

    Thanks a mundo =)

  8. chris zydel
    January 20, 2011 | 4:25 pm

    I swear that you and I were separated at birth…. dental phobias, allergic to erythromycin, the whole 9 yards.

    I also have my own Dr. Awesome which means that I can now go to the dentist with not exactly a song in my heart, but certainly feeling a strong sense of knowing that I will really be cared for and listened to and responded to … and that makes all the difference.

    Great post… as always… and I’m glad you had such a healing dental experience!!

  9. Catherine Caine
    January 20, 2011 | 4:44 pm

    WOWZERS.

  10. Skaja
    January 20, 2011 | 4:54 pm

    Holy Bats! I’m totally getting his name from you after I get moved. I avoid dentists like the plague (and my father-in-law is an Orthodontist-go figure), but the way you’ve talked thus guy up…I think I could get over my phobia.

    Also, way to rock correlating business-y-type lessons out of a potentially stressful experience.

  11. Becca
    January 20, 2011 | 4:58 pm

    Mental notes taken – check! Page bookmarked – check!

    Can’t wait to make sure I’m following these brilliant lessons as well in my practice!

  12. Susan T. Blake
    January 20, 2011 | 5:00 pm

    Holy Cow! Great story, great lessons, great dentist, great patient. I may have to come to Cincinnati if I ever need dental work.

    And the thing is, we can all choose to be awesome like your dentist. It ain’t that hard.

  13. nicole
    January 20, 2011 | 5:01 pm

    Love this post!! I also had a very similar, wonderful experience with my root canal recently. (As I was reading, I even thought it might be the same dentist!) I’ve wanted to express my love for this man and his dentistry, but you’ve done that so perfectly!! Thanks for making my day 🙂

  14. Phyllis
    January 20, 2011 | 5:03 pm

    First time here and boy, I’m glad I did. So great that you are doing okay and the root canal experience was such a good one.

    I wonder why more people don’t understand how to do this. And why do we accept less than amazing service?

    You got me thinking!

  15. Kylie
    January 20, 2011 | 5:04 pm

    Fabeku, I never thought I’d say something so risque, but I think I’m in love with your dentist!

    I think he’s kinda making me want to move to Cincinnati!

    I am so super glad that you had a wonderful experience. It honestly warms my heart to hear that it felt safe and wonderful for you. Because it makes me so terribly sad when the people who are supposed to make us well instead push all our triggers and make us feel extremely unsafe.

    And thank you for the connection to how I can use these principles to make things better for my clients. I want people to feel safe, and loved, and special, and like I’m really listening to them when I take their picture or coach them. And these are some of the ways I can make sure that happens.

    Thank you for sharing, dear.

  16. Naomi Niles
    January 20, 2011 | 5:10 pm

    My head just blew up with all this awesome. Seriously.

    Thank you for sharing it. Not only is it a wonderful example of great customer service, but a wonderful example of humanity.

  17. Jackie Lee
    January 20, 2011 | 5:23 pm

    You never cease to amaze me. I love when we are able to pull from real life experiences stuff that can make us and our businesses better. I love it especially when you do it because it’s so magical to read and it all just sinks in so easy peezy.

    thanks for the lessons and I’m so psyched you found Dr. Awesome because dentist phobia sucks ~ I know.

  18. Mr. Pants
    January 20, 2011 | 5:48 pm

    I love it when these things happen. Not emergency root canals. You know, the awesome parts that followed.

    There are ways to adapt these lessons into any business. Every business is service-related. Even if you’re making widgets, there’s going to be a humans-connecting component at some point. So it makes sense to be the best human you can and be interested in the outcome when you do your stuff.

    Glad you got your tooth taken care of, Dude. Heal well.

  19. Sandi Amorim
    January 20, 2011 | 5:55 pm

    Umm, I’m so sorry, I can’t pick one lesson out of this bunch because they are all so fanfuckingtastic! And like someone else said way up there somewhere, I’d travel to have a dental experience like that! Come to think of it, any customer service experience like that!

    Amazing, amazing capital L Lesson!

  20. Stacey Cornelius
    January 20, 2011 | 5:56 pm

    I can’t even get a cleaning without a stress headache afterwards. Does he have a brother? Can you clone him?

    This is the kind of service I like to rave about. Why, why WHY is it so rare? It’s so easy to do – most of what you describe doesn’t cost one red cent. But so many people get it into their heads that it’s not the way to “do business.”

    I get starry eyed when Dyson sends an email to remind me to wash my vacuum cleaner filters.

    It’s all in the details.

  21. shana
    January 20, 2011 | 6:13 pm

    hi fabeku!

    your story is so inspiring to hear, especially for someone like myself that visits doctors all too often!

    but more than that i love how you had the awareness, presence to translate your experience to business & life lessons.

    i had 4 root canals this past year (would rather go to the gyn daily than go through that!) and listened to comedy on my ipod to get through it. turns out “wait, wait don’t tell me” on npr is good medicine!

    thanks much from shāna

  22. Kate
    January 20, 2011 | 6:27 pm

    Dude, I had a root canal once, and the guy I went to was pretty good, but he had nothin on your guy. That’s awesome.

    And I am taking careful note of every one of those tips. Cos I think it’s a great list of things to keep in mind. And what with the small business and all, I need every tip I can get…

    Thank you for writing about your experience, and for turning it into such a useful (as well as entertaining) post.

  23. Louma
    January 20, 2011 | 6:33 pm

    I know exactly how you feel. I mailed a Thank You card to my new dentist after he pulled out my wisdom teeth! All four at the same time!
    Great post. I actually jotted down the lessons. And like you said, if this happened with a root canal, it can happen with anything!
    I hope your tooth heals fast.

  24. Christa
    January 20, 2011 | 8:09 pm

    I’ve had eight oral surgeries, seven implants, and every tooth changed to a crown, except for a couple veneers. Many, many antibiotics and pain pills and sedations. All in the last year. We call it Project Porsche in the Mouth, for obvious reasons.

    But I am happy. And so is my husband. For precisely the reasons you wrote out so very cleverly.

    It is amazing, what a little good will and some thought to the person in the chair/across the table/on the phone is feeling.

    Loved this.

    Thank you.

  25. Laura White-Ritchie
    January 20, 2011 | 9:02 pm

    This kicks ass. I’m printing it for my bulletin board to remind me how to be extraordinary.

    And yes…in my experience, dentists are the devil incarnate. But my husband had to have oral surgery this week…with a new dentist (to us)…and he too had a great experience.

    What’s the world coming to when the dentists are teaching us how to be better at customer service?!

  26. Robin J. Schwartz
    January 20, 2011 | 9:32 pm

    I love this! Not that you had to have root canal, but that you found a Doctor Awesome, and that you made such brilliant (and amusing) parallels with the business world.

    Hope your mouth feels better soon … and does Doctor Awesome have a brother/sister dentist in San Francisco?

  27. Fi
    January 20, 2011 | 10:02 pm

    Awesomely observant. Big hurrah to you for putting this up for everyone. What a great resource. Now I’m going to go and have a look at how I can improve my customer’s experience.

  28. Kellie Walker
    January 20, 2011 | 10:37 pm

    This is going down as one of my favorite blog posts. Seriously.

    Thanks for the reminder that every little thing we do matters.

    Happy healing!

  29. @TheGirlPie
    January 21, 2011 | 12:04 am

    I’m floored by the marvel of your post.

    Besides being perfectly useful, beautifully crafted (short! concise! clear! yay!), and freshly relevant, it made me see things in my own practice that I can actually apply your advice to. And that RARELY happens.

    If I didn’t already love you, Fabeku, this woulda won my heart, big time. But I’ve been a fan from waaaay back (and since I’m soooo much your senior, I feel warmly proud of your growth in all the right directions), and am indebted to you for this post, and to @NaomiNiles for pointing me to it.

    5-star, thumbs up, bravo!

    Your pal,
    ~GirlPie

  30. David Cohen
    January 21, 2011 | 12:12 am

    Speechless. Good thing I’m typing not trying to talk. Seriously awesome way to tell the story and share the business lessons. Dr. Awesome sounds awesome, you’re amazing, just sorry you had to clobber a tooth to tee up this experience, but glad you now have an able ally to rescue you from oral ailments, and glad we all now have Dr. Awesome as a business role model. I just have one question…. Can Dr. Awesome recommend a peer in Atlanta?

  31. Kellie
    January 21, 2011 | 12:17 am

    David – Call Dr. Carrie Watkins in Atlanta. She rocks. Have been using her for 10 years. She is wonderful. And, like Dr. Awesome, won’t make you wait 2 weeks if you are in pain.

  32. Dave Rowley
    January 21, 2011 | 3:20 am

    What an amazing dentist! Love the lessons you got out of this, and it’s heartening to know that if a dentist can create raving fans, then it’s possible for all of us.

    Also: “Whatchoo talkin’ ‘bout, Willis?” = possibly my favourite sub-heading ever!

  33. Lisa Valuyskaya
    January 21, 2011 | 12:31 pm

    Wow. Seriously, wow. This post has me thinking around in circles. About dentists and root canals, yes, because I’m utterly terrified by them, and am actually thinking of taking a flight to Cincinnati just to go visit this Dr. Awesome.

    But also about some Mr. an Ms. Awesomes I have met. And how I discovered their awesomeness by pure chance.
    And how there just might be a Dr. Awesome here in Rome, too, I just don’t know about them. Because it’s very very likely that they hide behind a typical dentist facade, and the only way to find them is by randomly selecting from Google results. Or by having a friend recommend them.

    And how that is such a pity! Both for me, the potential client, and for them, my potential favorite dentist. (If there ever can be such a thing.)

    So I just have to write about this… I hope you don’t mind me taking this post as inspiration!

  34. Glad
    January 21, 2011 | 5:24 pm

    This post is further proof that there are lessons in every encounter. We just have to open and present enough to get it.

    good stuff!!

  35. Diane Whiddon
    January 21, 2011 | 9:32 pm

    Really awesome post, and so inspiring to me right now. Last year was so difficult for me, and I can now admit that one of the things that’s fallen behind a bit for me is my business. And now, I feel like I’m ready to take charge of it again and this post has totally inspired me! Thank you so much for it! All kinds of wonderfulness.

  36. Char Brooks
    January 22, 2011 | 3:02 pm

    Sorry to hear about your tooth and so glad that you found Dr. Awesome. All the little things that make service extraordinary – especially when you’re hurting and don’t like dentists in general – are such common sense. Why common sense is so rare these days is anyone’s guess – but I’m glad you found someone who could be truly attentive to your needs.

    Hope you’re healing well.

  37. Sue
    January 22, 2011 | 4:05 pm

    So Im thinking excellence attracts excellence. I hope you email him a link to your blog post 🙂

  38. Colin Beveridge
    January 22, 2011 | 6:26 pm

    Wow. I suspect you have just made every one of your readers significantly up their game. Great read, Fabeku!

  39. Mitch
    January 22, 2011 | 8:24 pm

    What a great story, and what a great way to write it up as you did. Way above customer service; who can be mad at that? I’ll say that I’ve had a nurse call me up when I’ve had something done outside of dentistry but never with a dentist. Nice indeed!

  40. Ryah Albatros
    January 23, 2011 | 3:50 am

    I want to move to your town! In the meantime, I’ll take note of the great lessons you’ve shared.

  41. Marty DeWitt
    January 24, 2011 | 12:55 pm

    Great post! I’m sure this dentist likes to make his patients happy, but he will also benefit greatly from a business standpoint. Dentists spend a lot of money acquiring new patients — he is ensuring he keeps you as a patient. (And his receptionist recognized and capitalized on the opportunity for a new patient.) Now you almost-new dentist will spend more money to acquire an additional patient and go with the revenue you would have provided until he finds a that new patient.

    And then of course, there are all of the people reading about this, my guess is at least a couple have asked for your new dentist’s contact info.

  42. Linda Eaves
    January 24, 2011 | 2:27 pm

    I would like a Dr. Awesome instead of a Dr. Milktoast Meh. Great read, thank you!

  43. Fabeku Fatunmise
    January 25, 2011 | 9:23 pm

    I’m totally stoked that this struck a chord with so many of you. Thanks for your smartness + for all the I-hope-your-tooth-is-better-now vibes. Totally appreciated.

    @Tara – Doctor Awesome turned the volume up to 11 here. He made it hard to miss the awesome. (grin)

    @Tia – I know, right? Isn’t it rad to see what happens when somebody really rocks what they do? I mean, the guy did a root canal and I’m a raving fan.

    @Joely – The trust! Yes! It’s such a huge thing. And, way too often, such a rare thing. And the let’s-just-try-it-thing seriously sucks. I’m sorry you’ve had to go through that too.

    @Bridget – Thanks!

    @Rupa – Totally true. And Doctor Awesome so did it. Glad you dug the post.

    @Susan – Thank you!

    @Dian – Sweet! I love how good stuff + biz-ey education can come out of a situation that kind of sucks.

    @Chris – Twins! And I’m totally with you on the it-makes-all-the-difference thing. This is the first time I’ve ever experienced with this with a dentist. And it feels revolutionary! I dig it.

    @Catherine – Word.

    @Skaja – I’ve spent 36 years avoiding dentists. I so get what you’re saying.

    @Becca – The first thing I did was come home and start taking inventory of where I do and don’t follow Doctor Awesome’s lessons. I’m making tweaks as we speak.

    @Susan – I totally agree. It’s a clear, conscious choice. And it’s one of those choices we each get to make moment by moment.

    @Nicole – Right on! I’m glad you had a fab experience too. Because, seriously, we all deserve a dentist like Doctor Awesome.

    @Phyllis – First, big welcomes! Glad you stopped by. And I think the why-don’t-more-people-do-this thing has a lot to do with the fact that either customer service gets glossed over, almost like it’s an afterthought. Or the subject gets a lot of talk time, but in a really fuzzy, hard-to-actually-do way. And both options suck. There’s so much more to be done here.

    @Kylie – Me too! I love that you think about things like safe + special when you take someone’s picture. That rawks. Because it’s about so much more than the actual picture. And you totally get that.

    @Naomi – You’re right. And, at the end of the day, that’s probably what struck such a deep chord for me. We could all us more of that, couldn’t we?

    @Jackie – You are the sweetness. I appreciate it x 100. And I hope you find your own Doctor Awesome!

    @Mr. Pants – “So it makes sense to be the best human you can and be interested in the outcome when you do your stuff.” Word!

    @Sandi – I’m pretty sure his middle name is Fanfuckingtastic. (grin)

    @Stacey – You are totally right about the cost thing. This stuff is free. And, really, it’s all so simple. But the bar is usually set so low that this stuff feels like extravagance. Which is sad. (p.s. I have the ninjas hard at work on the cloning thing.)

    @Shana – Four root canals? Oy. Thank gawd for iPods + comedy!

    @Kate – One of the big (read: gigantic!) advantages of having a small business is that we’re in the perfect position to really rock these lessons. It’s so much easier to do this stuff when it’s an ittybiz. And I love that!

    @Louma – I love that! A lot. Doctor Awesome got a thank you card too.

    @Christa – ZOMG. I want to pass you a bucket of stuffed animals after hearing about Project Porsche in the Mouth. And I’m crazy happy to hear that you were in the care of your own Doctor Awesome for all of this.

    @Laura – Sweet! That’s awesome that your husband dug the new-to-you dentist. Maybe there’s a secret movement among dentist to awesomize?

    @Robin – Hey, you know what I should do? See if Doctor Awesome wants to go on tour. He could bring his dental magics. I could bring my drums + gongs. And we could see the country!

    @Fi – This was too fabulous not to share. And now I keep asking myself, What would Doctor Awesome do?

    @Kellie – Thanks you! I totally appreciate that. (And thanks for sharing the reference with David. Tres awesome!)

    @Mizz Pie – That leaves me speechless. And grinning ear to ear. Thank you x 100.

    @David – So I’m going to pencil ATL in on Doctor Awesome’s Tour of America. Oooh. I think we need a tour bus. And glitter. Yes, definitely glitter.

    @Dave – That’s exactly how it landed with me too. I’m seriously inspired. And thanks for digging the Willis bit.

    @Lisa – You are so right about the facade stuff. And the post you wrote about this rocks hard. (Psst. Check it out, peeps.)

    @Glad – I never imagined I’d get schooled at the dentist. But I totally did.

    @Diane – Yay for inspiration + more wonderfulness! (Dear 2011, It would be awesome if you’d be extra full of fabulousness for Diane. – Kthanksbai, Fabeku)

    @Char – So right! The little stuff definitely matters. And it’s really not so little after all.

    @Sue – Thanks you!

    @Colin – I’m glad to see it inspiring people. And it’s definitely causing me to up my game. For sure!

    @Mitch – Yeah, I was actually kind of stunned to pick up the phone and hear Doctor Awesome’s voice. Mindblowing.

    @Ryah – Right on!

    @Marty – There’s no doubt this is smart business. The fact that he’s able to be smart + leave his patients feeling seriously stoked is the best possible combination. Everybody wins.

    @Linda – I hear you. My last dentist was a lukewarm experience, at best. Now Doctor Awesome has made it impossible to settle for anything less.

  44. Mitchell Allen
    January 25, 2011 | 9:48 pm

    Dear Fabeku,

    I know it is verboten to write “Great Post” and roll.
    But, gee whiz! What else can I say?

    Oh, I know: “Awesome Lessons, Thanks for sharing!”

    I really appreciate @Lisa for linking to this. Nothing teaches a lesson like a hike through a fire.
    Or a root canal.

    Cheers,

    Mitch

  45. Fabeku Fatunmise
    January 27, 2011 | 11:44 am

    @Mitchell – Thanks! Totally appreciated.

  46. Sherron
    January 27, 2011 | 5:58 pm

    Your post made me smile because I had a similar experience with a brand-new dentist last year. Not only was he fantastic, but so was everyone in his office (a very big deal to me – I “divorced” my favorite vet because I didn’t like the way his front office staff treated me). And yep, I tell everyone I know to go see him!

  47. Fabeku Fatunmise
    February 11, 2011 | 5:46 pm

    @Sherron – Global fantasticness counts for a lot, doesn’t it? It’s good to be treated well. And we should be.

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